Unit 30: An introduction to Advertising 

Welcome to an introduction to advertising. The purpose of this is t explore and understand the key structure and techniques of television advertising, this will allow me to help young film makers understand how the industry works.
 This will include details like:

• Different formats of advertising 
• Different purposes of advertising 
• Examples of effective/ineffective advertising campaigns
• Examples of controversial advertising campaigns 
• Different styles of television advertisements 
• How television adverts are researched and designed
• How television adverts are produced
• Common Codes and Conventions
• How advertising is regulated