AS2 Task Five – Pitch

AS2 Task One- Target Audience Research & Market Research

https://www.surveymonkey.com/s/MVDBSNN



The results that I got from my survey that most people tend to own a smartphone. In addition to this, it also showed that when people are buying a smartphone, they tend to look for the speed and the tech inside of it. The price of smartphone seem to have the benchmark of £300. Some people may argue that this is just about right where as, others say this is a little expensive.

Market Research

There are different forms of adverts that are shown, but they show all the key features. One advert thats is rememberable is the Samsung Galaxy 11. This adverts is in the style of "famous faces", it shows some of the worlds best football players using the phone as well as highlighting all the key features of the phone all in one go. Another existing advert that is also popular is the official introduction of the phone itself. Like the other advert, this one shows all the key features that it has. What this does is makes it really honest as well as not making misleading towards the viewers.

Overall all the adverts all show the same elements, they show this y highlighting all the special features by doing this they make really good adverts from doing. Using a range of styles they make it rememberable. In addition they use a range of music to suit the type of advert. If there is one thing to add to these it would a bit of comedy. Just by doing this it makes it even more rememberable and enjoyable to watch.    

AS2: Task Three - Requirements for a production

For our advert we have to come up with time frame as well as a reasonable budget. We have set the time frame to 4months. It is really important that we stick to this to ensure that the advert will be completed and ready to present. What this does is make the client reassured and have some faith in your work.

For our advert we will need to hire out a camera set, this is cheap and fits our budget perfectly. To find our items we will have to go online and get them delivered to us.

 The cost of this will be £665.


For our filming locations we decide to stay local. We will be using our local park. We do not need to ask for permission but if someone else who isn't part of filming we will need their approval to keep them in the advert, if not we will have to re-record. To get to our locations, we just have to walk for 5-10mins. Furthermore our locations could face some problems such as, the area it-self could be busy and it will limit us to be able to record there. Also where it is outside were dependent on the weather, if it is raining we wouldn't like to damage the equipment.

AS2: Task Four

For our advert we have to make sure we don't run into any big problems. To prevent these problems from happing, we will have to look at ways to get to avoid getting hit copyright. Do prevent that from happing we will have to look for music providers the create "copyright" free music. In addition we must look at different adverts as well, so people do not get the idea that we have stolen a idea from a certain advert.

Secondly we must make sure that our advert is truthful and not made up. If the advert was to be made up, it will lead the viewers to be mislead, leaving them confused and de-baiting wither or not to buy the product. To prevent product placement we will have to be careful with our filming, by doing this we prevent people from getting the idea of promoting something else other than our product that we are trying to sell.