The type of form of advert is in is humour. It uses as well as says some funny things to make the advert more enjoyable to watch. The target audience for teenagers and young adults. This adverts seems to create an emotional response by make the viewer feel happy. They do this make making the advert exciting to pump up viewers so that they look forward to when the product is released. They also use a celebrity endorsement to boost their popularity for the product that they'll be releasing. At the end it use a brand identity at the end so that the viewer knows what they are watching. In addition they use a "point of view" angle, what this does is that it gives us an idea what it will be like in game.
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