The results that I got from my survey that most people tend to own a smartphone. In addition to this, it also showed that when people are buying a smartphone, they tend to look for the speed and the tech inside of it. The price of smartphone seem to have the benchmark of £300. Some people may argue that this is just about right where as, others say this is a little expensive.
Market Research
There are different forms of adverts that are shown, but they show all the key features. One advert thats is rememberable is the Samsung Galaxy 11. This adverts is in the style of "famous faces", it shows some of the worlds best football players using the phone as well as highlighting all the key features of the phone all in one go. Another existing advert that is also popular is the official introduction of the phone itself. Like the other advert, this one shows all the key features that it has. What this does is makes it really honest as well as not making misleading towards the viewers.Overall all the adverts all show the same elements, they show this y highlighting all the special features by doing this they make really good adverts from doing. Using a range of styles they make it rememberable. In addition they use a range of music to suit the type of advert. If there is one thing to add to these it would a bit of comedy. Just by doing this it makes it even more rememberable and enjoyable to watch.
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